Future of Instagram Marketing:

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It’s no secret that Instagram is one of the most popular social media platforms out there. With over 1 billion monthly active users, it’s a powerful tool for businesses and individuals alike. And as the platform continues to grow, so does its potential for marketing purposes. Instagram marketing is constantly evolving, and it can be tough to keep up with the latest trends and best practices. But if you want to stay ahead of the curve, it’s important to stay up-to-date on the latest trends. Here’s a look at some of the biggest Instagram marketing trends to watch out for in 2020:

Stories Will Continue to be Important:

One of the biggest trends in Instagram marketing is the continued rise of Stories. For those who are unfamiliar, Stories are short, ephemeral videos or photos that disappear after 24 hours. Since they launched in 2016, Stories have become increasingly popular, with 500 million daily active users as of 2019. And that number is only expected to grow in 2020.

Why are Stories so popular? Well, for one, they’re incredibly engaging. Unlike traditional posts, which can often feel like an interruption, Stories are designed to be consumed quickly and easily. They’re also incredibly personal and intimate, which makes them perfect for building a connection with your audience.

If you’re not already using Stories as part of your Instagram marketing strategy, 2020 is the year to start. Use this contact form them to give your audience a behind-the-scenes look at your business, show off your products in action, or run quick polls and surveys. No matter how you use them, make sure you’re taking advantage of this powerful tool.

Micro-Influencers Will Become Even More Important:

Another big trend to watch out for in 2020 is the continued rise of micro-influencers. Influencer marketing has become increasingly popular in recent years, as businesses have realized the power of working with social media users with large followings. But in 2020, we expect to see a shift towards micro-influencers.

If you’re looking to get started with influencer marketing in 2020, we recommend working with micro-influencers. They’re often more affordable than bigger influencers, and they can be just as effective (if not more so).

User-Generated Content Will Be Key:

Another big trend in Instagram marketing is the rise of user-generated content (UGC). UGC is any content that’s created by users, rather than businesses or brands. This can include anything from photos and videos to reviews and testimonials.

UGC is incredibly powerful because it’s authentic and trustworthy. When users see content that’s been created by other users, they’re more likely to believe it and be influenced by it.

There are a few different ways you can use UGC as part of your Instagram marketing strategy. You can encourage users to share photos of your products using a specific hashtag, or you can feature user-generated content on your own account. You can also run competitions and giveaways that encourage users to create and share content.

Shopping on Instagram Will Become More Popular:

As shopping on Instagram becomes more popular, we expect to see more businesses jumping on board in 2020. Shopping on Instagram allows businesses to turn their posts into shoppable galleries, with links that take users directly to their websites.

Instagram Will Become More Video-Focused:

Finally, we expect to see Instagram become even more video-focused in 2020. This is in line with the overall trend of video content becoming more and more popular.

Instagram has already made a number of changes that indicate its shift toward video. In 2018, they introduced IGTV, a dedicated space for longer-form video content. And in 2019, they started rolling out a new video feature called “Create Mode”, which makes it easy for users to create videos without any prior video editing experience.